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Floral Rain with gerbera Bison Half an hour before the final world cup match between Spain and The Netherlands, the Flower Council of Holland in Amsterdam and Madrid created a dramatic floral rain that descended on supporters of both teams. In Amsterdam, they scattered 95,000 orange gerberas (Schreurs variety, Bison) from three helicopters. At the Museum of Madrid, 80,000 predominantly yellow and red flowers rained down from a balloon on the crowd of Spanish fans. As they, at the moment evaluate the level of publicity elicited by these actions, the hype created promises to last for quite sometime. With other publicity activities carried out like the canal-trip boat ride, the flower-actions at Schiphol Airport and many many more actions. Source: VBW |
Flower rain at Museumplein - Amsterdam Flower rain in Madrid Boat with Dutch soccerteam - Amsterdam Canals |