The price level of the red and white rose varieties was similar to last year, while the prices for other colored rose varieties was on average slightly more expensive.

Red Naomi!®

The red rose still remains the Valentine Flower par excellence and this year Red Naomi!® was seen to be the most popular red rose. The most expensive buy at the  Flora Holland Aalsmeer auction was € 4.25 for a Red Naomi! Supra from Porta Nova!

The supply of Red Naomi!® at Aalsmeer in week 6 was 85% higher than the previous year. This was partly due to the new plantations in 2010, but largely due to the fact that growers have cut more stems on the average (Number of Red Naomi!® stems in week 6 at the Aalsmeer auction: 2010: 645,990 2011 in 2011: 1,198,000)

The position of Red Naomi!® in the market is getting stronger and stronger. She has obtained a larger area than Grand Prix. There are currently 52 hectares in production. Compared to 2010, the average price - in week 1 to 7 at Flora Holland Aalsmeer has gone up 20%, while area under cultivation has increased by 11 acres.

White Naomi!® also did well on her very first Valentine's Day! After her introduction last year, we have noted that in the last 5 months she has been performing well in the market.

The acreage in 2011 will rise from 4.5 hectares to 11.3 hectares. In the first six weeks of 2011, a total of 382,000 stems were auctioned at Aalsmeer. At Week 6, that number reached 57,220 stems.

The highest buy was on the Friday before Valentine's Day: € 2.35 for White Naomi! from Velden Roses. Within the high-end segment of white roses, White Naomi!® is gearing for a place at the top!